Whirlpool EMEA Employer Branding Contest: how to communicate the best company to work for

It is so much time I don’t write on this blog. Too many ideas and things to do and no time to realize them all!

The post of today is about a nice contest organized by a big Company, such as Whirlpool, using social media.

Whirlpool EMEA (Europe, Middle East and Africa) launched an Employer Branding Contest: participants have to find the best digital way to communicate that Whirlpool is one of the EMEA’s best companies to work for.

Video, flash movie or picture?

You have just to create a digital issue and share it on the Whirlpool EMEA Facebook page, writing as first sentence: EMPLOYER BRANDING CONTEST.

You can win a stage or a high level training in Whirlpool EMEA.

Last but not least, which is Employer Branding?

Well, the concept is that the employer will brand itself in a manner that they wont have to look for the talent, rather the talent will come to them. It is a way to attract human resources and it’s much easier said than done. Just in a sentence, companies have to make their employees so proud to work for them.

This is not the first contest that Whirlpool created for Facebook and this makes contest as one of the most used (and powerful) tool used by brands for creating engagement with their fans.

Join the contest and be creative in creating your digital issue 🙂

And… news about Very Creative People’s blog are coming soon…Stay Tuned!

Report Your Love: the app for Lovers 2.0

Valentine’s Day is coming and today I want to talk you about Report Your Love, an app created by Tetractis for all Lovers 2.0.

Download Report Your Love, send an invitation to your partner and start sending your love. Every time you will think to your beloved partner, you will send him or her an heartbeat just clicking on the app.

Then you can have reports, checking graphs about the clicks of your love story.

So, if you want to communicate your love for your partner in an unconventional way, now you can have an app for doing this!

Report Your Love is on sale just for 0.99c both on Apple store and on Android Market.

Available for iPhone, iPod touch and iPad devices.

The Bark Side: the new Volkswagen Commercial Teaser with Some Dogs barking Star Wars tune

On the parody of “The dark Side” by Star Wars, Volkswagen created its new Game Day commercial teaser: The Bark Side.

Listen to the canine chorus “singing”  the famous Star Wars’ soundtrack.

Have a look also at this link. On January 27th VolksWagen there will be a surprise.

A good way to keep high consumers’ curiosity.

Enjoy this amazing viral spot!

Paperless: a viral video for a bank campaign

Brazil! Let’s talk about another viral campaign from this beauful (and creative) Country.

Itaù is one of the 4 main brazilian banks and created this video to use its online services, avoiding to waste paper (and time).  The pay-off is “use paper for what you shoud use” and the indiscuss protagonist is a baby who can’t stop laughing.

In less than a week, the video has been seen by nearly 35.000 people.

Enjoy the video (and don’t waste paper)! 🙂

 

Facebook Cards: From Social to Printed

The line between online and offline is thinner than ever. We often think from offline to digital. Instead, Facebook also can become something “offline”.

A partnership between Facebook and Moo, a British digital printing company, launched in the past days Facebook Cards, a new kind of social printed cards, based on your own Facebook Timeline.

So, if you use your Facebook profile as your “social identity” card, now you can use your favorite social network for your printed card.

Each of the business cards will be able to feature a different photo on the front and a favorite quote on the back, so users can tailor which card they give out to the appropriate occasion, business or social.

The cost for 50 cards is 10$. Have a look here to start making your cards in a really easy way.

 

The Israeli Anti-Drug Campaign : a creative way to use Facebook Timeline

McCann Erickson Tel Aviv found a new creative way to use the Facebook Timeline. Its main feature is a big cover in the head of the page. Timeline doesn’t exist for brand page, yet. So far, we have seen several creative covers created to promote a single person. Like a “visual personal branding”.

McCann Digital Tel Aviv created a Facebook profile of a fictional user, Adam Barak, to alert people against drug use.

The main idea was to divide the the timeline showing the boy under the influence of drug in one column (A year with), and the same boy during without using drug in the other one (A year without).

Drugs Set Your Timeline is the title of this great campaign. Its innovative use of social media captures one of the main topics of young people today.

This uncommon Anti-Drug Campaign was commissioned to the agency by the Israeli Anti Drug Authority.

So, McCann Digital has shown that it is not so necessary timeline for Facebook Brand pages.  A timeline profile and creativity can create together something really good 🙂

Shopping Pátio Dom Luís: Breast Cancer Bra

A short post to share with you a nice brazilian advertising campaign, for reminding women how much important is doing a preventive check-up for breast cancer. Regularly.

A pink half bra was hung inside Patio Dom Luis department stores, one of the most famous Shopping chains in Brazil, during Pink October. Women found bras – cut in half – amongst the clothes for sale, with a tag: “Prevent breast cancer. Do the self-examination.”

Advertising Agency: Bolero, Fortaleza, Brazil
Creative Directors: André Mota, Alex Moreira
Art Director: Kendy Shirasu
Copywriter: Julio Temporal
Additional credits: Clarissa Menezes Thiliê Aragão, Thómas Fernandes

Social Video Emerging Trends

In 2011 we saw how Social Video Advertising has become increasingly the new normal in brands’ campaigns.

Companies understood that simple sharing of their own video on social networks are not sufficient to achieve their goals. Their social video need to have the power for engaging the audience and triggering the sharing in a viral way.

The rising importance of social video in 2011 lead companies to make more and more specific investments in buying video contents.

As reported on a recent article on Mashable, Chris Schreiber, director of marketing at social video advertising company Sharethrough, highlights five social video emerging trends.

1. Improved Earned Media Science: we can define “earned media” that tools, like social networks, through which we can generate viral and buzzing effects. These ones are not something free or just the result of chance, but it is something earned thank contents, actions and events that pull the audience to share them.

So Earned Media seem to have a free visibility, instead it is really earned through the quality of actions. It is a fact that agencies are trying to improve their comprehension  of how generate value from Earned Media and drive results. So, many tools was born in the past year to monitor and measure “in a scientific way” Earned Media and social online influence of brands and companies. In the next year, brands will  create new strategies and specific goals for Earned Media, in a stronger way.

Bill Gross & Carmine Gallo: 12+7 Precious Secrets to Sell Dreams

As promised in my previous article, I continue to tell something more about my great experience in Paris at LeWeb. Today I want to focus above all on two great minds.

Bill Gross

Bill Gross is an entrepreneur and a genius. In 1996 he founded a company called Idealab, focused on innovative ideas for growing businesses and markets.
He is also the UberMedia CEO, a company that acquired TwitDeck and that has recently launched Chime.in, a new kind of social network that “pays you to post”.
Talking to passionate entrepreneurs, he said that failure is not always bad. If you take intelligent risks, you also could failure, but in a positive way. And this will help you to adjust your next steps for your next projects.
So, during his speech at LeWeb, Bill Gross gave 12 precious lessons to entrepreneurs and startuppers:

1. Market power rules: try to find a rapidly growing market. It will be like running a race with a strong wind at your back.
2. Master the demo: learning how to pitch, to sell, to explain and to demonstrate your idea is the key for your success. Just if you can demo your idea, you can sell it.
3. Pursue your Passion: work at something you strongly love. You will overcome challenges on your path only through passion
4. Focus, Focus, Focus: Focus on your objective. Focus is always better, even if you pick the wrong focus. Do a few things at your best possible, instead of spread yourself thinly.
5. Recognise your strengths: design a structure around them and balance that with hiring complementary skills. Create a network and find people that will help you.
6. Don’t overbuild: The world can change very fast. Grow slowly and be sure toto don’t go out of business because the world has changes faster than you.
7. Survive until the market is ready: be sure the market is ready for your innovation.
8. Test, Test, Test: Find a way to test your core proposition with your most loyal customers. They will let you know what is working and what is not and it will allow you to adjust your goal.
9. Stick with it: When you have a great idea, stick with it despite what the critics say.
10. Find essential partners: If you have an innovative idea that needs a huge capital  or you need to create a specific network in other countries, you have to find the right partners to help you. Don’t be selfish about this.
11. Harness your users’ passion: In the new social world, you need your most loyal users to promote your business to their networks. That’s the way you will grow fast and virally.
12. All truth passes through three stages: In the first stage it’s ridiculed, in the second it’s violently opposed, and in the third stage it’s accepted asself-evident. (it is a quote by Arthur Schopenauer).

Karl Lagerfeld&Eric Schmidt at LeWeb: Fight against banality and Be Competitive and Innovative

I am so proud to be for the first time at one the most important tech event in the world, LeWeb, in one the most beautiful city in the world, Paris.

Many great speakers on the stage, both yesterday and today, so time to write is not so much. I have met many inspiring entrepreneurs from all over the word and I will write about their ideas and applications singly as soon as possibile.

Now just a short review.

Yesterday LeWeb started with a surprise, one of the most famous fashion icon, Karl Lagerfeld.

We discovered that he is a great fan of tech. He loves iPad and he has got several ones:

They allow him to sketch and send them back to the studio. His iPad screen  is full of his own ideas and inspiring video and photos.

He also showed us a video advertising a handbag.

He loves iPad sketches so much that he is working for creating a book made only of them.

He showed us also a sketch representing Steve Jobs and he sketched himself on an iPad, live 🙂

“It’s not because you are over connected that you are well connected” said Lagerfeld. So, I think it is so true.

And he repeated many many times a sentence “Always fight against banality”.

The other famous guest of the day was Eric Schmidt, Google Executive Chairman . He talked about Android and he told that Google is buying about one company a week.

This year, infact, Google acquired 57 companies, spending an amount of $1.4 billion. Big figures!

Then, talking to entrepreneurs, he said “young people have less to loose innovating. Competition is great. Innovate.”

So, I give you this great quotes: Fight always against banality and Be competitive, be innovative!

There are so much to tell, for example Carmine Gallo’s speech or Bill Gross (UberMedia, CEO) seminar or much more else, but they deserve a separate article.